BUSINESS AREA

BUSINESS AREA

The business activity of the company Dreamia – Serviços de Televisão, S.A., is developed inseveral areas across its six channels, presenting itself as a differentiated company in the audiovisual and communication market.

Through its television channels, marketing and advertising, events, licensing, e-commerce, digital and partnerships, as well as audiovisual production, Dreamia – Serviços de Televisão, SA allows to meet the different needs of the market and partners, enhancing them with several solutions.

PRODUCTION

Dreamia – Serviços de Televisão, SA, has as its main mission the production of thematic channels and its own content on television. It currently has six channels: Panda Channel, Panda KIDS Channel, Biggs Channel, Hollywood Channel, Home and Kitchen Channel and Blast Channel.
The Casa e Cozinha channel, the most recent channel produced by Dreamia, is the only cable TV channel in Portugal especially dedicated to decoration, gastronomy, fashion, beauty and lifestyle. It is available from NOS and Vodafone.
The channels are distinguished by having their own production of programs such as Ilha do Panda on the Panda Channel and Pastelaria para Todos e Toma lá, Dá Cá in Casa e Cozinha.

ADVERTISING

Dreamia channels have the possibility of marketing advertising for other brands through NOS ADVERTISING, in various media, namely, pay TV channels, social media, addressed advertising, brand activations and content production, among other possibilities.

EVENTS

Dreamia annually organizes several events of its own that promise to entertain both children and adults.
The most emblematic examples are the Panda Festival, which is currently on its way to its 14th edition (about 75 thousand people were present) and the Musical Panda and Os Caricas, which is already a Christmas tradition and which brings together countless families to sing and dance to the sound of the little ones’ favorite songs.

LICENSING

Dreamia – Serviços de Televisão, SA has a wide variety of themed products that are enjoyed both by children and parents. From toys, soft toys, games and books, to CDs with the children’s favorite songs, there is a wide range of choices that meet the taste of all consumers.

E-COMMERCE

Dreamia – Serviços de Televisão, SA is also present in digital commerce through two online stores. On the one hand, the Panda e os Caricas shop, dedicated exclusively to these characters so dear to the younger ones (www.lojapandaeoscaricas.com) and on the other hand, the Canal Panda Shop, where you can find a huge range of Panda products, for various ages, tastes and shapes, as well as some of the most beloved series of children (www.lojacanalpanda.com).

DIGITAL

Dreamia is increasingly present in the digital universe, investing in mobile applications related to the Panda Channel and aimed at its audience, in order to provide both children and parents with a more immersive experience in the Panda world and facilitate entertainment.
In the applications Mundo do Panda and Escola do Panda, users can find various contents such as music, series and interactive games.

2021 we increased the digital portfolio with the launch of our OTT application, Panda+.

Applications are available on Google Play, App Store and App Gallery.

SOCIAL RESPONSABILITY

Dreamia – Serviços de Televisão SA is aware of the importance of playing an active role in society through active social responsibility. For this reason, it has partnered with Portuguese institutions for over a decade whose mission is to transmit joy and hope to those who need it most (such as Terra dos Sonhos, Make a Wish, Operation Red Nose and UNICEF, whose Panda has been an ambassador for more than 8 years).

At Dreamia, we believe in the importance of teamwork and mutual help to establish strong and lasting connections.

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